All great stories begin with a passionate dream, which over time turns into a mission. Blackstar Premium is not just a lash brand – it is a symbol of quality, dedication, and perfection, backed by one of Estonia's pioneers in the lash industry, Elena Ernits.

How it all began?

In 2009, when the world of eyelash extensions was still unknown to many, Elena Ernits took her first steps in this field. From the very first jobs, she realized she had found her calling – her passion for lashes grew with each passing day. At that time, there was no strong training base in Estonia, so she traveled to Russia and Ukraine to acquire knowledge and skills, where the lash industry was already several steps ahead.

Her talent and determination quickly led to results – in her very first year, Elena won her first trophies and earned the title of the best master in the Baltics. Awards and recognition were proof that she was on the right path.

Growth, development, and a new mission

Success led to new opportunities – Elena opened her first lash salon, but her ambitions grew, and just a few years later, a 100 m² lash salon was born in the heart of Tallinn, with training held on the first floor and five lash artists working on the second.

Elena's skills and achievements did not go unnoticed, and soon her focus shifted – she became a trainer. Elena Ernits's Training Center grew quickly, and under her guidance, many Estonian lash artists have achieved world-class results. However, the more she trained and worked, the clearer it became that there were no high-quality lash products on the market that were designed with professionals in mind.

Blackstar Premium – the pursuit of perfection

Elena knew that lash artists needed something more – products that would speed up the work process, make it easier, and elevate the quality. This led to a six-year search and development journey, during which countless lashes, adhesives, and tools were tested. However, finding the truly perfect product was not easy – every detail had to meet the highest standards.

As a result of this long and dedicated work, Blackstar Premium was born – a lash brand that delivers only the best to masters. The name "Blackstar Premium" symbolizes premium-class lash products that simplify the work of every artist.

Recognition and international success

Elena's dedication and top-level knowledge have brought her global recognition. She has received the title of "Best Beauty Trainer in Estonia" in 2023 and 2024, and additionally, she was named "The Best Lash Judge of the Year" in 2023.

This recognition was not accidental – Elena has always believed that a true trainer must always be a step ahead to offer her students the latest techniques and trends. Her courses and products have helped hundreds of artists take their skills to the next level.

Quality that speaks for itself

Blackstar Premium is not just products on a shelf – every product is carefully tested, improved, and developed with professionals' needs in mind. Many products have been enhanced with Elena's personal input before they hit production – many were sent back to factories for final improvements to achieve perfection.

Elena firmly believes that quality is always more important than quantity, and this principle is the cornerstone of Blackstar Premium. Her goal is for every artist using these products to do their work faster, easier, and more accurately – achieving perfect results without compromises.

✨ Elena's passion for her work and dedication have been the foundation of her success and inspiration in Estonia's beauty world. ✨

If you want to work with premium products that create excellent results and elevate your work to a new level, then Blackstar Premium is made just for you.

✨ Blackstar Premium – because perfection knows no limits. ✨